The Mom Dance Party™: Where Household Decision-Makers Come to Play.
Moms Feelin’ Themselves is a national movement rooted in joy, community, and maternal mental health. We partner with brands who want to support women in the moments they feel most alive, open, and connected.
Are you a mom who knows a brand that should partner with us? Send them this page.
AS FEATURED ON
BY THE NUMBERS
X+ moms reached IRL
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X media impressions in 2025
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X% YOY growth in attendance
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Email list: X,000+ subscribers
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IG engagement rate: X%
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X+ moms reached IRL • X media impressions in 2025 • X% YOY growth in attendance • Email list: X,000+ subscribers • IG engagement rate: X% •
WHY THIS MOVEMENT MATTERS
The Mom Dance Party™ started as a night of joy and moms turned it into a movement.
What began as two moms coming off maternity leave has grown into a national phenomenon: sold-out venues, waitlists, media attention, and thousands of women experiencing real emotional release in a safe, inclusive, evidence-based space.
Brands partner with MFT not only to “reach moms,” but to honor moms, support their mental health, and join a cultural shift that moms are leading.
MFT offers moms something they aren’t getting anywhere else:
A safe, elevated space for release + connection
Guided dance + mindfulness moments rooted in clinical expertise
A culturally relevant IRL experience that feels fun, not clinical
A community of women who return again and again
Moms leave our events seen, energized, and transformed, and they bring that memory (and your brand) home with them.
WHY SPONSOR MFT
Moms don’t need more ads. They need experiences and partners that respect their time, energy, and identity.
They’re the primary decision-makers in their households, and when they feel supported, they remember who showed up for them.
MFT partners with organizations who:
Support women in ways that feel real, not performative
Honor maternal mental health
Value inclusive, community-driven connection
Care about positive cultural impact
Who You’ll Reach
Women 28–45
90% are the household’s purchasing authority
Wellness-forward and values-driven
Highly engaged, discerning consumers
Loyal attendees who share brands they love
Bottom Line?
One night of joyful, IRL connection builds brand trust faster than months of ads.
WHAT PARTNERS RECEIVE
When you partner with MFT, you aren’t just gaining visibility — you are helping create a rare, joyful moment for women who desperately need it. And yes, you’ll also receive:
On-site brand integration that feels natural, not intrusive
High-quality content connected to emotionally powerful moments
Presence in recap videos, social storytelling, and event visibility
A values-aligned partnership with a nationally recognized movement
2026 SPonsorship tiers
THE MOTHERLODE $6,000
Our hero activation. The most photographed, shared, and joy-filled moments of the night — fully brandable.
THE FEELIN’ MYSELF $2,500
Choose one high-touch experience that guests will enjoy all night.
COMMUNITY SPOTLIGHT $950
A values-aligned entry point for local or emerging brands.
Our photo-booth sponsor in Denver saw a 6X increase in branded content capture in a single night.
Multi-city packages available
Premier Sponsorship in partnership with Motherly is available to brands interested in events and media.
Interested in sponsoring the MFT Podcast? We have select ad spots available. Please send an email to sarah@momsfeelinthemselves.com.
MFT has always grown mom-to-mom
BUILT FOR MOMS. SHARED BY MOMS. POWERED BY MOM REFERRALS.
Moms built this movement and moms have always helped it grow.
If you love MFT and want to see it come to your city (or want your favorite brand to be part of the magic), here’s how to support:
Send this page to your company’s marketing or HR team
Share with a woman-owned business you love
Pass along to a brand you trust or a friend at a mission-aligned company
Moms aren’t selling MFT, they’re inviting partners to help bring more joy to more women.
current CITIES & EXPANSION
San Francisco
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New York City
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Los Angeles
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Washington DC
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Chicago
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Denver
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Coming Soon: Philadelphia, Miami + More
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San Francisco • New York City • Los Angeles • Washington DC • Chicago • Denver • Coming Soon: Philadelphia, Miami + More •
FREQUENTLY ASKED QUESTIONS
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This is not transactional signage. It's a movement-driven experience where your brand becomes part of an emotionally powerful, joy-filled moment that moms remember and share.
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Brands who want to support women authentically
Wellness, mental health, lifestyle, beauty
Food & beverage
Apparel + accessories
CPG + household goods
Parenting brands (modern, not traditional “mom marketing”)
Local businesses seeking community presence
National brands looking for a culturally relevant entry point
Organizations with maternal wellness or DEI commitments text goes here
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We created the Community Spotlight tier for emerging and local brands who want meaningful visibility without activation requirements. Also see: Hype Mom.
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Because joy is the one thing that cuts through the overwhelm. Moms are overstimulated and tired of the scroll but the fun gets their full attention.
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Our nights naturally generate authentic, organic, highly shareable content. It’s the kind of unfiltered social gold brands can’t manufacture online.
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Yes. MFT is co-founded by a licensed psychotherapist and built on evidence-based principles, mindfulness, and somatic release, all wrapped in a joy-forward experience.
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Your partnership helps bring MFT to more cities, expanding access to spaces where moms can reconnect to themselves through joy and community.
Ready to Explore Sponsorship? Apply for the 2026 Tour
We’re intentional about partnerships. Tell us about your brand, goals, and cities of interest and our founders will personally follow up.
Not a brand? Become a Hype Mom.
Join our community-driven crew who help shape the movement in their cities.
Early access, exclusive tools, perks, and first access to expansion opportunities.